Today, I got a call from the Weinstein Company (who are releasing the DVD of "I Am A Sex Addict" through their Genius label), informing me that all of the DVD extras needed to be ready and delivered by July 7th. I had previously been told that I had until the end of August, and had been planning accordingly. Now I have to rush the DVD extras to completion.
I've already put together three separate "making of" shorts, but I had been planning to shoot and edit a longer and more ambitious extra in which I was going to re-enact the story of the making of the film. I had already written the script and was going to begin production on July 15th. This is one of the downsides of not doing it yourself - communication snafus tend to happen, and one's best laid plans can crumble. But the upside is not insignificant - much wider distribution and marketing of the DVD.
Going with an established distributor has been a two-edged sword in a lot of ways, and it's still too soon to assess the end result, but given what I've learned about distribution and marketing since the film opened theatrically, I'm very happy to have IFC and the Weinstein Company behind me.
posted by Caveh Zahedi at
11:56 PM
